Sign20 is a full-service sign company in Baraboo, Wisconsin, offering custom fabrication, digital printing, vehicle wraps, sign painting and refinishing, professional installation, and 24/7 repair service for businesses across south-central Wisconsin. Located at 515 South Blvd, Ste C, we manufacture and install every sign in-house at our Baraboo facility — no outsourcing to third-party vendors, no cross-country shipping, and no runaround when something needs to be fixed.

With more than a decade of experience, 2,000+ completed projects, and 50+ five-star Google reviews from businesses across Sauk, Columbia, and Dane counties, we've built a reputation on doing the whole job locally. Below you'll find an overview of what we build, how to think through a new sign investment, and answers to the questions Baraboo business owners ask most often.

Commercial Signage Services We Offer in Baraboo

Every business has different visibility needs. A downtown retail shop requires something very different from a highway-facing warehouse or a fleet of service vehicles. Sign20 covers the full spectrum of commercial signage, so you can get concept, fabrication, installation, and long-term maintenance handled by one local team.

Custom Sign Fabrication

Aluminum panels, ACM composites, illuminated cabinet signs, pylon signs, monument signs, 3D channel letters, and HDU or foam dimensional signs — built in our Baraboo shop.

Digital Printing

Wide-format printing for vinyl banners, mesh signs, stickers, decals, vehicle magnets, wall and floor graphics, and backlit film on a range of indoor and outdoor substrates.

Vehicle Wraps & Fleet Graphics

Full wraps, partial wraps, and color-change wraps for cars, trucks, vans, trailers, food trucks, and commercial fleets — designed and applied in-house.

Sign Painting & Refinishing

Hand-painted signs, faded sign restoration, color matching, and post & frame recoating — ideal for refreshing existing signage without full replacement.

LED & Electronic Displays

Programmable LED message boards and high-resolution outdoor display screens in 6mm, 8mm, and 16mm pixel pitch options.

Professional Installation

Code-compliant mounting for wall signs, pylon and monument bases, channel letters, cabinet signs, window vinyl, and LED screen setup by a Wisconsin-certified sign installer.

Sign Repair & Maintenance

Structural stabilization, graphic face replacement, electrical and LED repair, channel letter restoration, and 24/7 emergency response for damaged signage.

Why Quality Signage Matters for Baraboo Businesses

Baraboo sits at the crossroads of US-12 and State Highway 33, drawing both local traffic and visitors headed to Devil's Lake State Park, the Circus World Museum, and surrounding Sauk County attractions. That steady flow of foot and vehicle traffic means your signage works around the clock — even when your doors are closed.

A well-designed sign does more than display your name. It communicates professionalism, builds brand recognition, and directly influences whether a potential customer stops in or drives past. Sign industry research has consistently found that a significant share of consumers visit a business for the first time based on its exterior signage alone. For businesses along the Baraboo downtown corridor or the commercial stretches off Highway 12, that visibility is a serious competitive advantage.

Signs Build Trust Before the First Conversation

Customers often judge a business by its exterior before they ever step inside. Faded, damaged, or poorly made signs send the wrong message — even if your services are excellent. Investing in professionally manufactured and installed signage tells prospective clients that you take your business seriously, which in turn makes them more confident about doing business with you.

Commercial Vehicle Wraps Extend Your Reach

If your business operates service vehicles, delivery vans, or a fleet of trucks, commercial vehicle wraps turn routine drives into thousands of daily brand impressions. Unlike a fixed sign at one location, wrapped vehicles expose your name across Baraboo, Reedsburg, Wisconsin Dells, Portage, and everywhere in between. Sign20 focuses on commercial-grade wraps using cast vinyl with protective overlaminate — engineered to hold up through Wisconsin's freeze-thaw cycles and UV exposure without fading or peeling.

How to Choose the Right Sign for Your Business

Picking the right signage depends on several practical factors. Here's what we recommend thinking through before starting a project:

  • Location and visibility: Is the sign roadside, on a building facade, or inside a complex? The viewing distance and angle determine size, lighting, and mounting method.
  • Local sign codes: Baraboo and Sauk County have specific municipal ordinances governing sign size, height, setback, illumination, and placement. We help you navigate these requirements so your investment doesn't run into permit issues.
  • Material durability: Wisconsin weather is unforgiving. Materials need to withstand freeze-thaw cycles, UV exposure, wind, and moisture. We use commercial-grade aluminum, ACM panels, HDU, and UV-resistant vinyl rated for our climate.
  • Budget and ROI: Signage is one of the most cost-effective forms of advertising when measured by cost per impression. An illuminated cabinet or monument sign costs more upfront, but it works for you for years without recurring ad spend.
  • Brand consistency: Your signs, wraps, banners, and graphics should all use consistent colors, fonts, and messaging. We help ensure everything looks cohesive across every customer touchpoint.

Our Process: From Concept to Installation

Working with Sign20 is straightforward. We keep things simple so you can focus on running your business while we handle the signage.

Consultation & Design

We start with a conversation about what you need, where it's going, and what your goals are. From there, our design team creates proof concepts tailored to your brand, location, and budget.

Fabrication & Production

All fabrication and printing happens at our facility in Baraboo. Because we control production in-house, we maintain consistent quality and keep timelines predictable — no waiting on third-party vendors across the country.

Installation & Delivery

Our installation crew handles everything from permitting coordination to final mounting. For printed products like banners, decals, and magnets, we offer local pickup and shipping options.

Ongoing Support & Repair

Signs take a beating over time. When yours needs attention — whether it's an electrical issue, storm damage, or general wear — our repair team is a phone call away, including 24/7 emergency service for safety-related situations.

Areas We Serve

Our shop is based in Baraboo, and we regularly install and service signage throughout south-central Wisconsin. Primary service cities include:

  • Baraboo
  • Madison
  • Wisconsin Dells
  • Reedsburg
  • Portage
  • Sauk City
  • Prairie du Sac
  • Mauston
  • Lodi
  • Merrimac
  • Spring Green
  • Lake Delton

We also serve surrounding communities including Waunakee, Middleton, Sun Prairie, DeForest, Verona, Mount Horeb, Cross Plains, Mazomanie, Richland Center, Plain, Black Earth, Pardeeville, Columbus, and Lyndon Station. If your location isn't listed, reach out — we regularly take on projects throughout the region.

Frequently Asked Questions

How long does a typical sign project take?

Timelines vary by type. Simple printed products — banners, decals, yard signs — are typically ready in two to five business days. Custom-fabricated signs such as illuminated cabinets, monument signs, and channel letters generally take three to six weeks from design approval through installation, with permitting accounting for much of that window. Your quote includes a firm timeline for each phase.

Do you handle sign permits in Baraboo?

Yes. We coordinate the full permitting process with the City of Baraboo and Sauk County, including zoning review, size and height verification, setback measurements, and illumination compliance. Most commercial signs require a permit before installation, and requirements vary by zoning district. We prepare the drawings and submittals so your project moves forward without delays.

What types of vehicles can you wrap?

We wrap commercial vehicles of every size — sedans, pickups, service vans, box trucks, trailers, semis, and specialty vehicles like food trucks. All wraps use commercial-grade cast vinyl with protective overlaminate for UV resistance and durability in Wisconsin weather. A full wrap typically takes two to four days from final design approval; partial wraps and fleet graphics are usually quicker.

Can you repair signs another company installed?

Absolutely. Repair services aren't limited to signs we originally built. We handle electrical and LED diagnostics, cabinet face replacements, channel letter restoration, structural stabilization, and surface repainting on existing signage regardless of who installed it. We'll inspect the sign, document the issue, and provide a clear repair estimate before any work begins.

Do you offer emergency sign repair?

Yes, 24/7. If a sign has storm damage, exposed electrical wiring, a hanging panel, or any other condition that poses a safety or liability risk, our emergency response team will secure or remove the hazard promptly. Once the immediate threat is addressed, we'll follow up with a full repair estimate on your timeline.