Professional Sign Installation Services in Central Wisconsin
From storefront transformations to fleet vehicle wraps, Sign20 delivers precision installation backed by 35+ years of combined expertise. Serving Madison, Baraboo, Wisconsin Dells, and surrounding communities.
Comprehensive Sign Installation Expertise
At Sign20, we deliver expert sign installation services designed to meet the diverse needs of individuals and businesses alike. Whether you're looking to enhance your storefront with impactful graphics, establish a commanding presence with illuminated channel letters, or transform your delivery vehicles into mobile billboards, we provide solutions that genuinely elevate your brand visibility and customer engagement.
Effective signage represents far more than simple advertising—it serves as a crucial element of your brand identity and directly influences how customers perceive and interact with your business. Research consistently shows that high-quality signage can increase foot traffic by up to 75% and significantly improve brand recall among local consumers. Our comprehensive approach ensures every aspect of your signage project receives the professional attention it deserves, from initial site evaluation through final installation and beyond.
What Distinguishes Our Installation Services:
- Technical precision using laser-guided alignment and professional-grade mounting hardware that ensures longevity and visual impact for years to come
- Customized solutions tailored specifically to your space, architectural features, and local municipal requirements
- End-to-end project management from initial concept development through permitting, fabrication coordination, and final installation
- Industry-leading materials sourced from top manufacturers like 3M, Avery Dennison, and Orafol—specifically selected to withstand Wisconsin's challenging climate extremes
- Comprehensive warranty protection covering both materials and workmanship, giving you peace of mind for your investment
Complete Signage Installation Portfolio
Our expertise spans the full spectrum of commercial and retail signage applications, ensuring we can address virtually any visibility challenge your business faces.
Indoor Graphics & Environmental Branding
Premium visual solutions engineered for offices, retail environments, conference rooms, medical facilities, and event venues. Our indoor graphics portfolio includes large-format wall murals, precision-cut dimensional lettering, comprehensive wayfinding systems, frosted privacy films, and decorative displays that transform interior spaces into branded experiences.
Indoor Graphics are specifically formulated for interior environments with controlled temperature and lighting conditions. These materials utilize lower-tack adhesives that won't damage painted surfaces, drywall, or specialty finishes during removal—an essential consideration for leased commercial spaces.
Popular applications include lobby branding, conference room graphics, retail point-of-purchase displays, and healthcare wayfinding systems.
Outdoor Illuminated Signs & Channel Letters
High-visibility solutions including internally-lit sign cabinets, custom channel letters with LED modules, electronic message centers, and programmable digital displays. These signs ensure your business maintains maximum visibility during evening hours when many purchasing decisions occur.
Illuminated Signage delivers 24-hour visibility and typically achieves 35-50% higher customer attention rates compared to non-illuminated alternatives. Modern LED technology has dramatically reduced energy consumption while extending operational lifespans to 50,000+ hours.
Our installation includes all electrical connections, compliance with local building codes, and UL certification documentation where required.
Monument Signs, Board Signs & Site Markers
Versatile outdoor solutions including stone or masonry monument signs, aluminum post-and-panel systems, portable A-frame sidewalk signs, and custom directional markers. These installations establish your location, reinforce brand presence, and guide visitors efficiently to your entrance.
Our Board Signage is engineered to withstand Wisconsin's dramatic seasonal weather variations—from -20°F winter temperatures to 95°F summer heat, plus heavy snow loads and spring storms—while maintaining exceptional visual clarity throughout the year.
Monument signs require footings and may need permits; we handle all coordination with local authorities.
Window Graphics & Architectural Surface Films
Transform underutilized surfaces with high-impact window films, see-through perforated vinyl (which maintains interior visibility while displaying exterior graphics), concrete and pavement graphics, floor decals for retail promotions, and privacy films for offices and healthcare facilities.
We install specialized Architectural Films with integrated UV protection that prevents color fading while maintaining vivid, true-to-brand colors for 5-7 years or longer under normal conditions. Window graphics also reduce solar heat gain, potentially lowering cooling costs.
Perfect for storefronts, restaurant windows, office partitions, and seasonal promotional campaigns.
Vehicle Wraps, Fleet Graphics & Custom Vinyl Applications
Comprehensive wrapping solutions for cars, vans, trucks, trailers, and specialty vehicles. We also apply vinyl wraps to unconventional surfaces including reception counters, display tables, elevator doors, escalator panels, ceilings, and virtually any smooth surface that can benefit from branded graphics.
Our vehicle wraps utilize Conformable Cast Vinyl technology from industry leaders like 3M and Avery Dennison. These materials adapt seamlessly to complex body contours, door handles, mirrors, and recessed areas without edge lifting or bubble formation that plagues inferior calendered films.
A single wrapped vehicle can generate 30,000-70,000 daily impressions in urban areas—the lowest cost-per-impression of any advertising medium.
Parking, Wayfinding & Regulatory Signage
Functional and highly durable solutions including parking lot identification signs, tall pylon markers visible from roadways, building directory systems, ADA-compliant signage with tactile elements and Braille, and all required regulatory signage for fire lanes, handicapped parking, and traffic control.
We construct Pylon and Marquee Signs to meet Wisconsin Department of Transportation specifications, local municipal zoning codes, and property owner requirements. All installations include proper footing engineering and structural calculations where required.
ADA signage must meet specific height, contrast, and tactile requirements—we ensure full compliance.
Maintenance, Repair & Sign Updating Services
Beyond new installations, we provide comprehensive maintenance programs, emergency repair services, and sign updating solutions for all types of existing signage. Regular maintenance extends the functional lifespan of your investment, ensures consistent brand presentation, and addresses weather damage before small issues become costly replacements. We service signs regardless of who originally installed them.
The Sign20 Advantage
Three decades of experience have taught us what matters most: precision execution, clear communication, and standing behind our work.
Superior Project Efficiency
We complete projects up to 20% faster than industry standards through our adaptive scheduling system, efficient pre-staging of materials, and refined installation techniques developed over thousands of completed projects. Faster completion means less disruption to your business operations.
Expert Craftsmanship
Our installation team brings over 35 combined years of hands-on experience with specialized training in all signage applications, mounting systems, electrical connections, and structural engineering requirements. We hold certifications from major material manufacturers including 3M and Avery Dennison.
Professional-Grade Equipment
Our fleet includes state-of-the-art service bucket trucks with 55-foot reach, specialized rigging equipment for heavy sign installations, laser alignment tools, and all OSHA-required safety gear. This equipment investment ensures safe, precise installations for elevated and challenging mounting locations.
Years Combined Experience
Installations Completed
Counties Served
Customer Satisfaction
Our Streamlined Installation Process
We've developed a systematic four-phase approach to ensure every installation is completed efficiently, safely, and to the highest quality standards. This process eliminates surprises and keeps projects on schedule.
1. Comprehensive Site Evaluation
Our technical team conducts a thorough on-site assessment of your installation location, analyzing surface materials (brick, stucco, metal, EIFS, glass), structural elements and load-bearing capacity, existing electrical access and amperage availability, sun exposure patterns, and relevant environmental factors like wind load requirements.
This detailed evaluation—typically completed within 24-48 hours of your request—ensures we select appropriate mounting methods, hardware, and materials for lasting results. We document everything with photos and measurements to eliminate guesswork during installation day.
2. Permit Acquisition & Code Compliance
When required by your municipality, we manage the entire permitting process including documentation preparation, submission, fee payment, and follow-up communications with building departments. Our familiarity with the varied municipal codes across Dane, Sauk, Columbia, and surrounding counties means fewer revision requests and faster approvals.
Many business owners are unaware that sign permits are required in most Wisconsin communities. Skipping this step can result in fines or forced sign removal. We ensure full compliance so you never face these headaches.
3. Professional Installation Execution
Our certified installation crews follow precise protocols developed for each sign type, using industry-best practices for surface preparation, mounting, electrical connections (performed by licensed electricians where required), weatherproofing, and finishing details. Every installation includes quality control inspections at multiple checkpoints.
We verify horizontal and vertical alignment using laser levels, confirm structural integrity with load testing for applicable installations, and perform operational testing for all illuminated and electronic signs before considering the job complete.
4. Final Walkthrough & Client Approval
Upon completion, we conduct a comprehensive review with you or your designated representative to ensure every aspect meets your expectations. For illuminated or electronic signs, we demonstrate proper operation including timer programming, dimming controls, and content management systems where applicable.
You'll receive maintenance recommendations specific to your sign type, warranty documentation, and emergency contact information. We consider the project complete only when you're completely satisfied with the results.
Flexible Scheduling & Turnaround Options
We understand timing matters. Whether you're planning a grand opening, seasonal promotion, or emergency replacement, we offer scheduling options to meet your deadline.
Standard Service
Most installations completed within 2-8 business days depending on project complexity, material lead times, and current scheduling. This timeline works well for planned projects without urgent deadlines.
Ideal for: New business signage, rebranding projects, seasonal displays with advance planning
Express Service
Expedited installation available for urgent needs, with some projects—particularly vinyl graphics and simple board signs—completed same-day or next-day when materials are in stock and scheduling permits.
Ideal for: Last-minute events, emergency replacements, time-sensitive promotions
After-Hours Service
Evening and weekend installations available for retail stores, medical facilities, restaurants, and other businesses that require minimal disruption during peak operating hours. Premium rates apply but protect your revenue.
Ideal for: Retail storefronts, healthcare facilities, hospitality businesses, high-traffic locations
Planning Tip for Best Results
For seasonal promotions, grand openings, or scheduled events, we recommend booking installation services 3-4 weeks in advance. This lead time ensures material availability, secures your preferred installation date and time slot, and allows adequate time for any required permits. Rush fees can often be avoided with early planning.
Central Wisconsin Service Area
Sign20 proudly serves businesses and organizations throughout Central Wisconsin with dedicated local service. Our familiarity with regional permit requirements, building codes, and seasonal considerations ensures smooth project execution.
- Dane County — Madison, Middleton, Sun Prairie, Fitchburg, Verona, and surrounding communities
- Sauk County — Baraboo, Wisconsin Dells, Reedsburg, Prairie du Sac, Lake Delton tourism corridor
- Columbia County — Portage, Columbus, Lodi, and surrounding areas
- Richland County — Richland Center, Lone Rock, and neighboring townships
- Adams County — Adams-Friendship, Wisconsin Dells area overlap
- Juneau County — Mauston, New Lisbon, and surrounding communities
For larger commercial projects, corporate rebranding initiatives, and multi-location rollouts, we extend our services throughout Wisconsin and into neighboring states. Our project managers coordinate logistics to deliver the same quality installation you'd expect from our local teams, regardless of distance.
Interactive service area map
Central Wisconsin Coverage
Not sure if we serve your area?
Call to Confirm Service: (608) 218-4003Transparent Pricing & Free Consultations
We believe in providing clear, detailed pricing based on your specific project requirements—no hidden fees, no surprises. Every consultation includes a written estimate you can review before making any commitment.
Factors That Influence Installation Costs:
- Installation height and accessibility — Ground-level vs. bucket truck requirements
- Mounting surface materials — Brick, stucco, EIFS, metal, glass each require different approaches
- Electrical requirements — New circuits, trenching, or connection to existing power
- Permitting complexity — Standard permits vs. variance requests or historic district reviews
- Sign dimensions and weight — Larger signs require additional crew members and equipment
- Installation location factors — Travel distance, parking availability, traffic control needs
- Special equipment requirements — Crane rental, scaffolding, or lift equipment beyond our standard fleet
- Project timeline — Express service and after-hours work carry premium rates
During your free consultation—conducted on-site or via detailed photos for simpler projects—we'll discuss all relevant factors and provide a comprehensive quote that covers every aspect of your installation. This transparent approach ensures you can make informed decisions about your signage investment without worrying about unexpected charges after the work begins.
Ready to Elevate Your Business Visibility?
We believe in clear, organized communication. Email works best for project documentation, but we're also available by phone and live chat when you need immediate assistance.
Choose Sign20 for reliable, efficient, and professional sign installation services throughout Central Wisconsin. Contact us today to discuss your project or request a free on-site consultation.
Serving Madison, Baraboo, Wisconsin Dells, Portage, Richland Center, and all of Central Wisconsin
