The Power of Branding and Rebranding: Let Us Help You Stand Out
At Sign20, we believe that branding is more than just a logo—it's the soul of your business. Whether you're a startup building your identity from scratch or an established company seeking a fresh new look, we are here to help you tell your story through stunning, cohesive branding and rebranding solutions.
Why Is Branding Important?
Branding is the way people perceive your business. It's how they recognize you, remember you, and connect with you emotionally. An effective brand:
- Establishes Trust: A consistent, professional look shows customers you mean business.
- Increases Recognition: Strong visuals make your company unforgettable.
- Communicates Value: Your brand tells customers why you're unique and why they should choose you.
- Drives Loyalty: A recognizable brand fosters repeat business and long-term relationships.
In short, good branding transforms your business into a memorable experience, not just a service or product.
What Is Rebranding, and Why Is It Beneficial?
Rebranding is the process of updating or redefining your existing brand to match your evolving goals or audience. Businesses typically rebrand when they:
- Expand or Diversify: To align with new products or services.
- Modernize: To refresh an outdated image and stay relevant.
- Reach a New Audience: To engage with a different demographic or market.
- Refocus Identity: To clarify their values or mission.
Rebranding allows you to stay competitive and relevant, while creating new opportunities to connect with your audience.
What We Offer
At Sign20, we specialize in both branding and rebranding services. We're flexible, offering everything you need to bring your vision to life.
Our Services Include:
Design
From logos to complete visual identities, we create designs that resonate.
Physical Signs
Indoor graphics, outdoor signage, vehicle wraps, and more to represent your brand in the real world.
Digital Assets
Deliverables like social media graphics, digital templates, and brand guidelines to keep your online presence cohesive.
Whether you need us to take on part of your project or manage everything from start to finish, we've got you covered.
The Role of Signs in Your Brand's Visual Identity
Your signage plays a vital role in creating a cohesive visual identity:
- Consistency Across Platforms: Matching colors, fonts, and logos reinforce your brand everywhere.
- First Impressions Matter: Signs are often the first thing people see—they need to impress.
- Professionalism and Clarity: High-quality signs show that your business is credible and customer-focused.
We ensure that every sign—whether it's a storefront, vehicle wrap, or indoor graphic—perfectly aligns with your branding goals.
Who We Serve
We proudly work with businesses of all sizes across Wisconsin, whether you're:
- A startup establishing your name.
- An individual with a personal branding project.
- A small business upgrading your local presence.
- A corporation undergoing a state-wide rebrand.
Our services are available throughout Wisconsin, including Dane, Richland, Columbia, Sauk, Adams, and Juneau counties, and beyond for larger projects.
Pricing and Consultations
At Sign20, we understand that every branding project is unique. That's why pricing is determined individually, based on the complexity and scale of the project. Contact us for a consultation to discuss your goals and receive a tailored quote.
If you're ready to take your brand to the next level or give your business a fresh start, we're here to make it happen. Let Sign20 help you create a brand that inspires trust, loyalty, and success.
